The Effect of Social Media Marketing and Brand Awareness on Purchase Decisions through Purchase Intention in Kopiria

This study aims to determine the effect of social media marketing and brand awareness purchase decisions through intention. The type research used is explanatory using a quantitative approach. sample 100 respondents who are consumers Kopiria Kartini Samarinda non-probability with purposive sampling technique. Analysis data path analysis. results showed that Social Media Marketing variable had significant influence Purchase Intention variable, Brand Awareness Decision didn’t have as intervening has variable. Thus continues strive carry out strategies keep up times. will make consumer interest in always increase lead purchasing decisions.